Performing at Kingsday from your hospital bed at Emma Children's Hospital

Kingsday. The biggest party in The Netherlands is hugely populair with children. Each year the traditional children's fairs have thousands of kids visiting to celebrate this special day together. Unfortunately not all children are able to participate in the fun. Like children who are hospitalised. The Emma Children's Hospital is committed to helping children to make the most of everyday of their youth. Especially Kingsday. So we came up with the following idea: setting up an interactive live connection making children able to perform from their beds as if they are actually at the children's fair in Amsterdams Vondelpark. 

Press coverage:
NOS Jeugdjournaal
LINDA
AD
Libelle
Marketing Tribune

Client: Emma Children's Hospital
Agency: J. Walter Thompson Amsterdam