'Someone send me a screenshot of the new group chat named: Everyone Except me.'
The most painful bullying today doesn't happen in public. It happens in online group chats 💬📲
To make people feel the pain of exclusion KPN showed the brutal truth. Introducing: Everyone Except. A short film by Emma Branderhorst featuring 'Buutvrij' by Dutch singer-songwriter S10.
It highlights how easily young people are ignored, blocked or removed in digital spaces. While mobilizing the silent majority: bystanders. Empowering them to stand up for each other. Online and off.
Case Study:
Press coverage:
Contagious
Awards:
5x ADCN lamp
Client: KPN
Agency: Dentsu Creative Amsterdam
Short film by Emma Branderhorst