I believes that there are three important pillars to create impactful (branded) video content:
The idea. Meaningful purpose. Craft.
Tim Arnold
Documentary Director

Give Couleur
MeaningfulGive Couleur
Meaningful
Over the last decade the number of people experiencing homelessness in The Netherlands has nearly doubled. Luckily, in Amsterdam you can find ‘walk-in homes’ where homeless people can wash their clothes, take a shower and meet other people. Simple basics we all need in our everyday life.
But, the walk-in homes need some improvement.
On #worldhomelessday Homebass Foundation launched their Give Couleur campaign. Joining forces with renowned Amsterdam festivals Chasing the Hihat, ZeeZout, Strafwerk and Nomads to raise money and give ‘couleur’ to 4 walk-in homes in Amsterdam.
So, give a brush, a lamp, a radio or a plant and GIVE COULEEEEEEUUURRR
More info at https://geefcouleur.nl/
An initiative by Homebass Foundation in close collaboration with De Regenboog Groep and Paco Foundation. Supported by ZonMw.
Creative: Robert-Jan Glas
Head of production: Floor Brasjen
Music by Boris Werner
Before and after:
Inloophuis Oud-West
Inloophuis Amoc
Case study
Meet the people who GAVE COULEEEEEUUURRRR!!








