Are you also changing your name to Peter?

Together with WOMEN INC. Inc and BrandedU we are raising awareness for this shocking fact: in the Netherlands, there are more CEOs called Peter than CEOs who are women. Such a stunning lack of diversity at the top simply shouldn’t exist. Women are structurally underrepresented in executive positions, while diversity at the top is proven to boost profits. It’s time for this to change! That’s why we’re calling on all women to speak out on this issue. Change your first name to Peter on LinkedIn this week and share this post.

For more information about this campaign check out www.mijnnaamispeter.nl

#mynameispeter #mijnnaamispeter

Case Study:

Awards:
1x Bronze Cannes Lion (Media)
2x Cannes Lion shortlist nomination (PR and Media)
8x Finalist ADCN 2022 (Communications - Activations & Promotions, Communications - Digital Campaigns, Communications - Direct, Communications - Influencer & Brand Partnerships, Communications -, Social Content, Communications - Media, Communications - PR, Society - Diversity, Equity & Inclusion)

Press coverage:
Fonk
De Telegraaf
LINDA
Het Parool
RTL Nieuws
Emerce

Agency: The Family Amsterdam
Client: BrandedU / Women Inc.