Tim Arnold

Documentary Director





Are you also changing your name to Peter?

Together with WOMEN INC. Inc and BrandedU we are raising awareness for this shocking fact: in the Netherlands, there are more CEOs called Peter than CEOs who are women. Such a stunning lack of diversity at the top simply shouldn’t exist. Women are structurally underrepresented in executive positions, while diversity at the top is proven to boost profits. It’s time for this to change! That’s why we’re calling on all women to speak out on this issue. Change your first name to Peter on LinkedIn this week and share this post.

For more information about this campaign check out www.mijnnaamispeter.nl

#mynameispeter #mijnnaamispeter

Case Study:


1x Bronze Cannes Lion (Media)
2x Cannes Lion shortlist nomination (PR and Media)
1x ADCN Grand Prix - Multiple Disciplines
1x ADCN Bronze Spin - Digital Communications
1x ADCN Silver Lamp - Activations & Promotions, Direct, Media
1x ADCN Gold Spin - Influencer, & Brand Partnership, Social Content
1x ADCN Finalist Lamp - PR
1x SAN Accent - Smart Idea
1x SAN Accent - Non profit

ADCN 2022 winners announcement

Press coverage:
De Telegraaf


Het Parool

RTL Nieuws

Adformatie - #mijnnaamispeter grote winnaar ADCN awards 2022

Agency: The Family Amsterdam
Client: BrandedU / Women Inc.