"Now, that's a special way to introduce a car."
— Elle
A Porsche is a dream car. Yes, people are increasingly dreaming of... stuff.
How do we get accross that all that stuff can't compare to the new electric Macan?
We challenged everyone: let's trade.
A collaboration with Europe’s largest online auction house, Catawiki.
Items poured in.
Exclusive fashion, unique collectibles, rare watches, music history, sports history, history, exceptional recognitions, emotional heirlooms, and the most personal stories. Everything for the dream.
All luxury brand had to make room for Porsche.
The entries were judged by 240+ experts in different fields.
And one object was chosen — a masterpiece by one of the most influential painters of the 20th century. It was auctioned for charity.
People offered over 6.3 million euros in items.
28% of entrants qualified as potential Macan buyers.
In the end one person made the trade.
But the entire nation dreamed of it.
Klant: Porsche
Bureau: Dentsu Creative Amsterdam