1 in 7 young adults got scammed last year.
Yet most still think they’re un-scammable. A fake DM? Easy to spot. An AI video? You’d see right through it right? Well, no.
Generative AI changed the game. Cloned voices and synthetic faces made scams indistinguishable from reality. Digital skill alone isn't enough anymore.
Young adults scroll past safety warnings because they think it only happens to others. So we took a different route and put their digital confidence to the test. Together with ABN AMRO Bank N.V., we launched Begin Gewoon Safe.
ACE teamed up with Supergaande to hijack their YouTube format Wie is deze?, turning a normal episode into a super realistic AI experience right in front of the viewer’s eyes. Because if you can’t tell your favourite influencers from AI anymore… how do you know what’s real when it comes to your friends and family?
Client: ABN AMRO
Agency: ACE