You Need More Than Strikers

To Protect This House.

We’re redefining the brand’s role in European football culture by challenging the status quo. How? By shining a light on the unsung heroes of football and underdogs of the game – defenders. “You Need More Than Strikers to Protect This House”, is a full 360 campaign that celebrates the art of defending, their mentality, their grit, and their commitment to protect their team. With Real Madrid’s centre-back Antonio Rüdiger leading the charge for all his peers. This work expresses an authentic and relevant point-of-view on football culture and is a true embodiment of the brand’s spirit. 

Agency: Club ACE
Client: Under Armor